Practical Protocol

In 1990, Shelby founded Practical Protocol, a unique and exciting consulting and event management firm, producing world class events for high level clients from around the globe. Known for its custom designed programs and attention to detail, Practical Protocol provides solutions for individuals, corporate, and government clients in need of national and international diplomatic and business protocol services.

What Exactly Does Protocol Mean?

pro·to·col: noun

  1. a system of rules that explain the correct conduct and procedures to be followed in formal situations
  2. a code prescribing strict adherence to correct etiquette and precedence (as in diplomatic exchange and in the military services)

Each country and each culture has its own set of protocol traditions. Beginning and ending any strategic relationship using the universal framework of standard protocol enhances any interaction and results in smooth relations and mutual respect. Whether to bow, or present your business card with both hands is just the start of a beautiful relationship.

Our services include:

  • Detailed and Comprehensive Event Management

  • Advance Services

  • Trade Delegation Coordination

  • Consulting/Advisory Services

  • Seminars & Workshops

  • C Level Protocol Coaching

  • VIP Services and Dignitary Management

  • International Business Match-Making and Strategic Introductions

  • Children’s Concierge Services


Learn more about Shelby Scarbrough, Practical Protocol Services or book a speaking engagement.